Starting from June, LEGO will launch a brand-new product — its first ever LGBTQ-themed set, named “Everyone Is Awesome.”
The 346-piece set contains 11 figures, each with an assigned rainbow color. Lego said Thursday that the model was inspired by the classic rainbow flag, an enduring symbol of solidarity for the LGBTQ community. The new product will go on sale at the beginning of June to mark Pride Month. “I wanted to create a model that symbolizes inclusivity and celebrates everyone, no matter how they identify or who they love,” the set’s designer Matthew Ashton said in a statement Thursday. Ashton said the set was also a celebration of the LGBTQ community within Lego and among the company’s adult fans. “I am fortunate to be a part of a proud, supportive and passionate community of colleagues and fans,” he said.
“We share love for creativity and self-expression through Lego bricks and this set is a way to show my gratitude for all the love and inspiration that is constantly shared.” Ashton said that this new set is the one he’s most proud of, because of the statement it’s making. “This sends a signal to everyone that this is what we stand for at The LEGO Group and that we want to embrace all of you, because creativity is for everyone. We truly feel that everyone is awesome. We all have the right to be accepted, to be loved and also to be creative. With this set, we hope to show that we care, no matter who you are.” “Being quite an effeminate kid, I was constantly told by different adults around me what I should and shouldn’t play with, that I needed to behave like a ‘real boy’ and to toughen up. I was dissuaded from doing the things that came most naturally to me,” he added.
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ARTICLE: PAUL MURDOCH
POLITICS EDITOR: CARSON CHOATE
PHOTO CREDITS: CNN
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