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April 13, 2023
GRAPHIC CREDITS: DAILY MAIL
Travis Scott has become the first celebrity with a special McDonald’s meal since Michael Jordan, according to People.com. ~
Described as the 28-year-old rapper’s favorite meal from McDonald’s, the $6 Travis Scott Meal includes a quarter pounder with cheese, bacon and lettuce with a medium order of fries with barbeque dipping sauce, and a Sprite with extra ice. Travis Scott has teamed up with McDonald’s to offer his favorite meal to fans for a limited time, according to a statement released from the fast food company. The promotion began on Tuesday and will last just shy of a month, ending on Oct. 4. Fans of the Houston-born rapper can order the meal in-restaurant, for carry-out, at the drive-thru, or through the McDonald’s app. ~
The meal has gone viral on social media, with fans picturing themselves with the limited time McDonald’s meal. Along with the limited-time menu item, Scott also released McDonald’s themed merchandise on his online store. The merchandise includes t-shirts, hats, pants, shorts, a $250 menu rug with the rapper’s McDonald’s order, and a $90 nugget body pillow, according to CNN. Scott has been relatively quiet on social media, but he recently tweeted a photo of himself serving a McDonald’s meal (in a mask and dazzling silver chain) to celebrate the collaboration. In a statement through McDonald’s, Scott said he “couldn’t be more excited” to bring together “two iconic worlds” — his own, and that of the Big Mac. ~
The partnership with Scott may give McDonald’s a much-needed boost, which saw total sales sink 30% compared to a year ago, according to its second quarter earnings report released in July. McDonald’s CEO Chris Kempczinski chalked up the dismal report to the pandemic. ~
ARTICLE: CONNOR KMIECIK