Former President Obama “will help advance the league’s social responsibility efforts across the continent, including programs and partnerships that support greater gender equality and economic inclusion,” according to a news release from the NBA. He will also be a minority stakeholder in NBA Africa.
The league began their first play in May after being delayed for a year by the coronavirus pandemic. “I’ve been impressed by the league’s commitment to Africa, including the leadership shown by so many African players who want to give back to their own countries and communities. That’s why I’m proud to join the team at NBA Africa and look forward to a partnership that benefits the youth of so many countries.” Obama said in the NBA’s press release.
According to a statement released by the National Basketball Association in their website: “NBA Africa conducts the league’s business in Africa, including the Basketball Africa League (BAL), which held its inaugural season in May featuring 12 of the top club teams from 12 African countries. NBA Africa is focused on expanding the NBA’s presence in priority African markets, deepening the league’s engagement with players and fans across the continent, and continuing to grow Africa’s basketball ecosystem through programs like the Jr. NBA, Basketball Without Borders (BWB) Africa and NBA Academy Africa.
The statement goes on to say: “In addition, NBA Africa has launched several social responsibility initiatives aimed at raising awareness of gender-based violence, supporting girls’ education, and improving the livelihoods of African youth and families.” The financial terms of the partnership have not been released yet.
ARTICLE: JENNIFER BARRETO-LEYVA
MANAGING EDITOR: CARSON CHOATE
PHOTO CREDITS: CNN
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