People for the Ethical Treatment of Animals opened an online satirical store, Urban Outraged, to take aim at popular shops like Urban Outfitters. The new store features items made to look like they were crafted from “human parts.”
According to a press release, the shop shows several clothing pieces and accessories “made of the finest leather – that on second look, reveal human faces on the jackets, human teeth on the shoes, and human blood oozing from the bags.” One of the taglines on the Urban Outraged site describes it as “fashion that dares to ask the question ‘Who are you wearing?’”
The campaign was designed to put a spotlight on trendy shops that still use clothing made of furs and animal leathers, reminiscent of the human suit from “The Silence of the Lambs.” Tracy Reiman, PETA’s executive vice president, gave an exclusive statement to The New York Post in which she described the motive for the campaign.
“A cow’s skin belongs to her, and she feels fear and pain in a slaughterhouse every bit as much as you or I would,” she said. The site shows the names of “slaughtered people” whose body parts were used to make the goods, many of which hold their corporeal form, including faces on jackets.
Reiman added, “PETA’s Urban Outraged challenges shoppers to see the individual behind every bit of animal skin on store racks and shelves.”
This is not the first controversial campaign that the animal welfare advocacy group has pushed, and their ads, at times, have been considered offensive.
One recent ad was designed to promote veganism, and a video featured the sexualization of certain fruits. A clip released in September showed human fingers suggestively touching an orange, kiwi, avocado, and other foods, which are said to boost libido.
ARTICLE: ELIZABETH HERTZBERG
MANAGING EDITOR: CARSON CHOATE
PHOTO CREDITS: NEW YORK POST
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