Primetime ratings for the Tokyo Olympic Games were down 42% from the 2016 Games, according to data from NBC Universal.
In total, the Games averaged roughly 15.5 million primetime viewers across the two weeks that NBC aired the events, according to an analysis of total audience delivery measured by Nielsen and Adobe Analytics. This is a decrease from the estimated 26.7 primetime viewers who tuned into the Summer Olympic Games in Rio in 2016.
The viewing figures are high compared to all other prime-time programming in the U.S., there’s no question that it represents a significant challenge for NBCU, which has shelled out billions of dollars for rights for the Games through 2032. In an interview with The Wall Street Journal, NBC Sports Chairman Pete Bevacqua said that most advertisers are being compensated for viewership declines.
NBC has said in its press materials that the Tokyo Olympics represent the largest media event in history. That’s largely due to the amount of material NBC Universal presented across its assorted platforms, a total of 7,000 hours of coverage across the broadcast network, cable channels like USA and Telemundo Deportes, and online.”No single property has a greater positive effect on our company,” says Mark Lazarus, chairman of NBC Universal television and streaming, in a statement. “Our Olympic presentation has provided unmatched promotion.”
“No single property has a greater positive effect on our company,” says Mark Lazarus, chairman of NBC Universal television and streaming, in a statement. “Our Olympic presentation has provided unmatched promotion.”
ARTICLE: PAUL MURDOCH
MANAGING EDITOR: CARSON CHOATE
PHOTO CREDITS: FOX NEWS
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