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March 26, 2023
First lady Jill Biden is partnering with “Sesame Street” and the United Services Automobile Association (USAA) to help military families discuss race with their children.
In a joint statement, “Sesame Street” and the USAA shared their joint partnership by releasing a new collection of resources for military families on the discussion of race and diversity. These new resources will be a part of “Sesame Street’s” Coming Together initiative for racial literacy. The program also debuted a video of Biden and “Sesame Street” character Rosita talking about the importance of supporting military families.
In a promotional video for the initiative, Jill Biden spoke virtually with Sesame Street character Rosita, who declared herself to be an ‘upstander.’ “That means I use kinds words and actions to stand up for myself and my friends,” she said. Jill Biden replied that she too is an ‘upstander.’ “It’s important to treat everyone we meet with kindness and fairness and respect. If we see someone being treated unfairly, we should stand up for them,” the first lady said in the video.
Earlier this year, Sesame Street announced a new set of race-based content aimed at children of all ages, including infants. The “ABC’s of Racial Literacy,” which the company said represents part of its “Coming Together” commitment to “racial justice,” Sesame Workshop said the new military families project is part of its “Coming Together” initiative, one of whose goals is to promote “racial literacy” among children.
“In a military kid’s world, it’s common to see people of all races and backgrounds living, working, and playing together,” said Dr. Jeanette Betancourt, a senior vice president at the Sesame Workshop. “Military parents and caregivers can help their children become good citizens of the world by using that unique opportunity to talk openly about racism and celebrate who they are inside and out.”
ARTICLE: PAUL MURDOCH
MANAGING EDITOR: CARSON CHOATE
PHOTO CREDITS: LIVE5NEWS.COM