As part of recent efforts to be inclusive, Disney parks will no longer address guests with gendered greetings.
The automated messages prior to shows will no longer include “ladies and gentlemen, boys and girls.” US parks have started to implement the new greetings, and international parks will follow suit. “We want our guests to see their own backgrounds and traditions reflected in the stories, experiences and products they encounter in their interactions with Disney,” said Josh D’Amaro, Chairman of Disney Parks, Experiences and Products.
Disney’s changes reflect new social standards and calls for inclusivity, notably during June, which some celebrate as Pride Month. For instance, a recent study found there are over one million adults who identify as nonbinary living in America. Last week, Disney produced its first virtual Pride show, titled “This Is Me: Pride Celebration Spectacular.”
In regard to that event, Global Head of Marketing and Content Curation for Disney+, Joe Earley, said, “We are committed to amplifying the voices of our LGBTQ+ creators and talent, and platforming content that reminds people to love loud – and sing louder – in this special event.”
ARTICLE: ANTOINETTE AHO
MANAGING EDITOR: CARSON CHOATE
PHOTO CREDITS: YAHOO NEWS
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