Early Nielsen numbers provided by ABC, the network that aired the pandemic-era Oscars, showed the ratings for the awards show at an all-time low, with only 9.85 million total viewers.
The viewership rose to 10.4 million in final numbers, but this year’s Oscars remain the least watched and lowest rated Academy Awards ever with the startling 56 percent drop from last year’s 23.6 million viewers, which was at the time a record-low that was down by 6 million from 2019. The Oscars claimed just 2.1 percent of adults ages 18 to 49, down from 5.3 percent last year. Ratings for the Academy Awards have been on a steep decline over the past decade, with linear television viewership being hit by cord-cutting and eclipsed by streaming video.
In March, the ratings for the Grammys dropped by 53 percent from last year, to 8.8 million viewers—an all-time low for the music world’s marquee celebration. Viewership for the Golden Globes in February plunged by 60 percent, to an abysmal 6.9 million viewers, and September’s Emmys on ABC fell to 6.1 million from 6.9 million in 2019. Research showed that many potential viewers had not seen (or even heard of) many nominees. The apparent loss of interest in the Academy Awards is another blow to an industry already struggling amidst shuttered theater chains and growing competition from at-home viewing options.
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ARTICLE: CHLOE CHANDLER
POLITICS EDITOR: CARSON CHOATE
PHOTO CREDITS: MEDIAITE.COM
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