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Apple unveils new racial equity and justice projects as part of new $100M program

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Apple has unveiled new racial equity and justice projects as part of a new $100M program, according to Fox News. 

The commitment was unveiled this past June, and Apple announced several new initiatives on Wednesday. The California based tech giant said it would launch the Propel Center, “a first-of-its-kind global innovation and learning hub” for historically Black colleges and universities, as well as an Apple Developer Academy to help Detroit-based students code and receive tech education. It also said it would support venture capital funding for Black and Brown entrepreneurs.

“We are all accountable to the urgent work of building a more just, more equitable world — and these new projects send a clear signal of Apple’s enduring commitment,” said Tim Cook, Apple’s CEO, in a statement. “We’re launching REJI’s latest initiatives with partners across a broad range of industries and backgrounds — from students to teachers, developers to entrepreneurs, and community organizers to justice advocates — working together to empower communities that have borne the brunt of racism and discrimination for far too long. We are honored to help bring this vision to bear, and to match our words and actions to the values of equity and inclusion we have always prized at Apple.”

The Propel Center will have a physical campus in Atlanta, as well as a “state-of-the-art virtual community.” In addition, the company will establish two new grants for HBCU engineering programs and expand the Apple Scholars program, providing 100 scholarships for college students in underrepresented areas. The Apple Developer Academy, the first of its kind, will be launched in conjunction with Michigan State University to teach Black entrepreneurs the skills needed to further advance the app economy.

ENTERTAINMENT EDITOR: CONNOR KMIECIK

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