PHOTO CREDITS: HELEN H. RICHARDSON/THE DENVER POST
Shoppers spent $10.8 billion on Cyber Monday, setting a record for the largest U.S. online shopping day ever, according to Adobe.
That figure is up 15.1% from a year ago, though short of the firm’s original forecast of $12.7 billion in spending. Shoppers started their gift buying earlier than ever, as retailers promoted deals in October. Holiday shoppers went online Monday and spent $10.8 billion, setting a record for the largest U.S. internet shopping day ever, according to CNBC.
For many retailers, Cyber Monday has a diminished role. Big-box companies like Walmart and Target started their deals in mid-October to coincide with Amazon Prime Day and plan to have more in the weeks ahead. And on Black Friday, a one-day event that’s typically centered around stores and malls, customers made many of their purchases on companies’ websites instead of in person.
ENTERTAINMENT EDITOR: CONNOR KMIECIK